About Us


To control and prevent the growing burden of non-communicable diseases in India through a collective multi-sectoral response to ensure highest standards of health in the country, optimizing productivity of Indians across age groups by 2025.

Why India?

India is home to an alarming cohort of patients suffering from one or many Non-Communicable Diseases (NCDs), impacting the social and economic well-being of the country. Cardiovascular diseases, cancer, chronic lung diseases, diabetes, hypertension, breathing disorders and mental illness are the major NCDs prevalent in India. Many of these conditions related to unhealthy lifestyle choices including consumption of alcohol and tobacco, unhealthy diet, physical inactivity and day to day stress. Health experts have expressed concern that the growing prevalence of NCDs have increased by almost two-fold since the last decade compared to communicable diseases, primarily due to changing lifestyle patterns.

According to the World Health Organisation (WHO), NCDs are the biggest global killers accounting for 38 million deaths every year, with a whopping 28 million in low and middle-income countries alone, including India.

In India, it accounts for nearly 6 million of the total mortality reported annually, which is almost 60 per cent of all deaths. The probability of dying during the most productive years (age 30-70) from one of the four main NCDs is a staggering 26 per cent. Over 20% of the population in India has at least one chronic disease and more than 10% of the people have more than one.

These causes are complex and can be attributed to both individual-level as well as societal factors. Effective response to NCDs requires a multi-sectoral approach where all stakeholders have a major role to play.
In a report by the World Economic Forum and the Harvard School of Public Health, it is estimated that India could lose US$4.8 trillion in lost economic output by 2030 if urgent action is not initiated to prevent and treat NCDs.

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